IBM was the first company to embrace social media and use it
successfully in knowledge management and communication with employees and
clients. IBM had encouraged its employees to use internet since 1997 when most
of the companies were not allowing their employees use of internet. Social
Business @ IBM is an internal site that has interactive, educational and social
programs which explain IBM’s social
business transformation and educates and
enables IBMers in external social media participation. Employees take personal
responsibility for their social media activities and the company has set
rigorous guidelines (IBM Social Computing Guidelines 2008) and objectives for
its social media strategy. IBM uses forums, Blogs, wikis, Jams, hashtags, and
face book styled internal social networking sites in their organization. For
further reading- Social
Media @ IBM
IBM
developerWorks is a web-based resource and social network for millions of
developers and IT professionals worldwide. It has library of over 30,000
articles, receive three and a half million page views and 1Million visitors per
month. It has both encouraged the growth of the open standards development
community while driving down IBM support costs. Beehive has created a
sense of community at IBM and help employees make new connections, track
current friends and coworkers, and renew contacts with people they have worked
with in the past. Over 65,000 employees have joined the site.
IBMers started blogging since 2003 and have
17000 individual blogs and more than 100,000 users that have software project
discussions to discussions about IBM’s business strategies. Through
BlogCentral, IBM Employees can share their ideas by creating their own blogs,
or subscribe to each other's blogs via RSS. Completed
in 2005, the IBM wiki platform “Wiki Central” allows any IBMer to create a wiki
with two broad benefits: collaboration and knowledge-sharing. Due to
Wiki central usage by employees to collaborate and share IBM had seen a
measurable decrease in e-mail traffic in those areas of between 30 and 40
percent.
IBM started the jam concept globally in 2001. Jam is like a
massively parallel conference. Employees post views and suggestions on the
company's intranet on issues ranging from their careers to possible innovations
and how to take IBM forward. Recently in February 2011, IBM hosted Jam and
report synthesizes the 2,600 discussion posts and more than 600 tweets from the
Jam highlight that ROI on social media is quantifiable, adoption is slow,
increasing focus of integrating social activities and business processes is
essential for success. For further reading- Social
Media @ IBM
IBM is following a decentralized social media approach and
controls the internal social media through the employee-created guidelines. IBM
does not regulate employee social media activity and instead encourages
employees to collaborate and share and drive innovation. Employees are educated
about the guidelines and policies and are provided the necessary social media
platforms. IBM has integrated social media as an integral part of its business.
For detailed article please click here: Social
Media @ IBM adoption
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