Blue Ocean Strategy – Amazon blue oceans - Drone Delivery Prime Air

Blue Ocean strategy delivers unique products or assortment of services which a customer cannot acquire anywhere else that may due to the unique design & functionality, leveraging digital and physical store footprints in some fashion, leveraging the Internet of Things (IoT), or having some creative systems capability. Amazon has shifted from an online retailer to a digital platform that sells practically anything. It started as a book store but built an digital enterprise that not only radicalised the way books are sold or accessed and also was able to add many unrelated products and services to their core books. Amazon has been successful in most of the businesses it ventured but also saw failures such as fire phone, Zappos, etc. 

Amazon continually looks to create and implement Blue Ocean Strategies.  Strategies such as their Kindle E-Reading solution that eliminated the need to buy books physically, carry multiple hard copy books, raised the quality of reading experience on a hand held device which is very light and comfortable for reading in various environments, reduced to pay heavy prices for the books as eversions are cheap, reduced the need to buy storage furniture for books and created an unique experience that not only equips reading books but also do host of digital activities on the go.

Amazon Drone Delivery radicalised the last mile delivery of the goods to customer door step that eliminated the need for delivery trucks, drivers that have negative impact on environment, raised the efficiency of the delivery process and reduced the traffic congestion and other associated problems and created an unique experience that entices the consumers. plans to launch its drone delivery service, Prime Air, "in a matter of months." Amazon plans to deliver customers' orders within 30 minutes through its Prime Air delivery program, which would blow away its two-day Prime shipping and two-hour Prime Now deliveries. The Prime Air delivery program uses autonomous drones guided by GPS systems. With last mile delivery being the most expensive and time consuming part of the shipping process, drone delivery has the potential to give Amazon a leg up on other logistics companies. 

Amazon's cloud service is its most profitable unit. By tapping into the power of these cloud computing systems, companies can serve many more customers for much less expense with much less downtime and much greater performance than they could through their own data centres. And as an additional benefit, they don't have to worry about maintaining their own servers. "AWS invented this market," said Dave Bartoletti, a principal analyst at Forrester Research. "They had a five-year head start before anyone else got their act together." When AWS first launched, it only offered a basic set of infrastructure services. Customers could get access to virtual servers through a service Amazon called the Elastic Compute Cloud, or EC2. They could also use AWS for file storage, through Amazon Simple Storage Service or S3.