Social Media & Business Adoption 2011 - Internal Social Media platforms for Employees

Past five years saw Businesses increasing their presence in the social media and interaction with consumers also increased which led to increased investment in social media tools and platforms by businesses in 2011. Business Organizations have also become social businesses where in they provided various social media platforms for their employees within the organizations and in some cases even provided access to consumers and developer communities access to their internal social media platforms where in they interact, collaborate and share knowledge with one another. Employees are being trained about how to use the social media tools and mange their social presence and about the social media rules and policies. Employees are encouraged to develop and maintain content and are also allowed to even share personal content and form groups based on interest and hobbies apart from work based collaboration groups. Businesses have realized the importance of the social media how it helps in engaging employees, consumers, developer communities and other stakeholders and leads to innovation and development of new products and services and improving the existing ones.

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Social Media & Business Adoption 2011 - Businesses Adoption Slowing down

Overall social media business adoption have stagnated compared to previous years and many large companies do not have concrete presence or concrete social media policies. Social business survey by IDC shows that 41% of respondents have some sort of social business initiative underway and these projects vary from grassroots bottom-up employee initiatives to sophisticated and strategic social customer engagement programs. This leaves 59% who have not implemented a solution. According to a report by Center for Marketing Research at the University of Massachusetts Dartmouth, Forbes magazine Fortune 500 companies (Top 500 companies in United States) are using social media for their employee communications, but public-facing social media presence is lacking the attention of the company managements. The report says the adoption of blogs has slowed down as evident form data that 23% (114) have corporate public-facing blogs compared to 23% (116) in 2010. There has been a slight increase in both Twitter use (60% in 2010, 62% in 2011) and use of Facebook (56% in 2010, 58% in 2011). According to a report from KPMG International, more than 70% of organizations across the globe are active on social media and businesses in the emerging markets are leading in social media adoption compared to mature markets due to fall in cost of internet and devices.

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