Past five years saw Businesses increasing their presence in
the social media and interaction with consumers also increased which led to
increased investment in social media tools and platforms by businesses in 2011.
Business Organizations have also become social businesses where in they
provided various social media platforms for their employees within the organizations
and in some cases even provided access to consumers and developer communities
access to their internal social media platforms where in they interact,
collaborate and share knowledge with one another. Employees are being trained about
how to use the social media tools and mange their social presence and about the
social media rules and policies. Employees are encouraged to develop and
maintain content and are also allowed to even share personal content and form
groups based on interest and hobbies apart from work based collaboration
groups. Businesses have realized the importance of the social media how it
helps in engaging employees, consumers, developer communities and other
stakeholders and leads to innovation and development of new products and
services and improving the existing ones.
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Social Media &
Business Adoption 2011 - Businesses Adoption
Slowing down
Overall social
media business adoption have stagnated compared to previous years and many
large companies do not have concrete presence or concrete social media
policies. Social business survey by IDC shows that 41% of respondents have some
sort of social business initiative underway and these projects vary from
grassroots bottom-up employee initiatives to sophisticated and strategic social
customer engagement programs. This leaves 59% who have not implemented a
solution. According to a
report by Center for Marketing Research at the University
of Massachusetts Dartmouth , Forbes
magazine Fortune 500 companies (Top 500 companies in United States
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